What is the next step after Big Data? Creating a fast lane for generation and utilization of insights from business data, increasing customer relevance and reducing irrelevant noise. Some call it Fast Data. What are the ingredients?
- Ability to source data near-real-time from transactional/OLTP systems either by tailing logs or consuming events
- Augmenting traditional ETL data pipes with stream processing
- Enabling greater model development agility and optimization via machine learning
- Ability to feed resulting insights (e.g. segmentation changes) back to OLTP systems supporting customer interactions